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Why You Should Optimize Your Landing Page?

Prospects Demographic Information

Every time a lead completes a conversion form on a landing page, they pay you with demographic information. This information tells you what type of visitors are converting; thus, helps in understanding the target market & it needs in a better way. By factoring in demographics, your sales team has more valuable conversations, which in turn improves sales.

Fueling Marketing Channels

Landing pages for campaigns makes for a good arsenal in content marketing strategy since it can be shared via different marketing channels like social media, dedicated emails, PPC ads, etc. Moreover, it also shows in organic search results. This comes as a boon for digital marketers and results in successful inbound marketing strategy.

Insights of Marketing Offers

Every landing page offers different data assets which drive your overall marketing strategy, allowing you to track and analyze the metrics associated with your landing pages. These metrics offer in depth insights into your marketing performance, using which you can tweak the offers you provide, thereby optimizing and improving your marketing.

Advertising Conversion

Landing pages are all about conversions and an audit of landing page offers you key metrics on what type of advertising is working in your favor enabling you to generate new leads. If the landing page is not optimised then it will not offer any intelligence on the behavior of the leads as well as advertising conversion path.

Lead Generation

If there is one thing that can drastically improve your lead generation efforts, then landing page analysis comes at the top of that list. If you accumulate all your traffic just on your homepage, then you are basically throwing away valuable leads. By sending that traffic to targeted landing pages, you can generate leads very easily.

Displaying Offers

Marketing offers are at the core of landing pages. The basic idea behind a landing page is that user pays some information in return for getting some form of the offer. If you do not stack your offers behind landing pages, then they will have no effect whatsoever in terms of lead generation.

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What Makes FATbit an Expert in
Landing Page Optimization?

Design

At FATbit, we provide Landing page optimization services ensuring that the campaign works for the benefit of the client.

We incorporate an intuitive and flexible design along with organizing the overall navigation on the landing page. From Hero shot to color selection of various another element, we ensure that the message is visually appealing.

Development

From code to input field validation, we carefully develop each and every aspect of the landing page to ensure optimal usability.

In addition to that, we also analyze URL structure which ensures that there are no broken links. Our growth oriented development approach leverages upon the latest trends and best practices resulting in optimal landing pages.

Content

We have a mastery over using words which ensure that the messages go across seamlessly.

From catchy heading to SEO friendly content, we make sure that visitors understand what you want to say on the landing page. In addition to that, we put a lot of emphasis on impactful CTA thus increasing the conversion rate of that web page.

Performance

We are of the view that no matter how enticing a landing page might be if its performance is not up to the mark then it fails to achieve its goal.

This is why we ensure that the landing page is fully responsive and compatible with all the widely used browsers. Additionally, we also use landing page optimization best practices to optimize the page load speed, which not only gives it preference in Google search but is also good for user experience.

Support

Our job does not end after creating a formidable landing page. We also provide support for it using our project management system offering regular updates to the landing page.

Additionally, we offer at least 2 rounds of design revision to tweak the landing page design as per requirement. Our robust support has been lauded by all our clients, who have worked with us.

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Landing Page Optimization Best Practices

Landing page optimization basically works on a simple principle of finding what is working for your page and doing it often as well as finding what is not working and eliminating it. With the same amount of traffic you can generate more revenue if you get your landing page optimized.

  • 1. Analyze Landing Page Elements
  • 2. Analyze SEO & Usability
  • 3. Planning and WireFraming
  • 4. Design & Development
  • 5. Implementation & Testing
  • 6. Result Analysis

Analyze Landing Page Elements

Every landing page is made up of different elements which fit together and results in better leads and more sales. we analyse how elements like the headline, CTAs, Social Proof, Offer, Opt-in forms etc can fit in your landing page to achieve the goal.

Analyze SEO & Usability

Google normally ranks a landing page in search results based on how much time a user spends on average on that page. Additionally, we analyse specific keywords and intertwine it with CTAs and other information.

Planning and WireFraming

This is the point where you start to decide how will you convey your message via text, image or a video. We use as landing page optimization tools at the wireframing stage to translate what you want to say into how you want to say it.

Design & Development

After conceptualising your landing page, it all boils down to designing and developing the page. This is the stage we bring your ideas to reality and you see the page taking shape before you.

Implementation & Testing

While creating a high converting landing page, there will be lots of issues requiring tweaks. It is an ongoing process analyzing what is working and what is not. We incorporate regular A/B testing to maximize its effect.

Result Analysis

After a landing page is made live, we analyse it to find out results, whether it has achieved its goal or not. This helps in further optimization of the page and future introspection.

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Essential elements of
Landing Page Optimization

Benefits

This element basically revolves around highlighting and listing all your benefits along with a summary of the product or service you are selling. Its main is to make users get accustomed to your product or service.

USP

The Unique Selling Proposition includes a killer headline and a supporting subheading. This along with reinforcing statement and a closing argument completes your USP. The main aim of USP is to capture the attention of the users and entice them into believing what you are saying.

Hero Shot

It is generally said that visual content has a far greater grip over keeping the attention of the custom than textual content. This is why every high converting landing page has a hero shot which comprises of images and video showing the context of use.

Trust Elements

If you want users to convert on your landing page, you need to provide proof of your credibility which includes social proof and trust indicators. You can also include testimonials, which goes a long way in cultivating userís trust.

CTA

The last position is the most important element of all - A powerful call to action. Without it, all other elements are just useless. The positioning of CTA is highly crucial and it is important that it is clearly visible to the user.

Form

It is an add-on to CTA and highlights the conversion funnel be it, signup, contact details, subscription or any other information. The whole of the landing page is to ensure that the visitor fills the form in the end.

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